B2B Marketing Dashboard

Overview shows B2B website performance: visitors, forms, calendly clicks, total leads, conversion trend, key pages, and events.

B2B Visitors

Form Submissions ?Forms = unique users who submitted a form (not event count).
One user submitting 3 times = 1 lead.

Total Leads (Forms + Cal) ?Total Leads = unique users who triggered form submit OR calendly click.
One user = 1 lead, regardless of how many times the event fired.

Qualified (HubSpot) ?Qualified = all leads beyond "lead" stage:
MQL + MQL Actioned + SQL + Opportunity + Customer + Evangelist

📄 Page Filter

📈 Conversion Rate Over Time

Redesign (Feb 16)

📊 B2B Traffic & Leads Over Time

Redesign (Feb 16)

📌 Chart Markers

Click on the timeline chart to add a marker

📄 Pages by Leads

⚡ B2B Events Breakdown

Audience shows who visits B2B pages: countries, cities, language split, device mix, and where conversion quality is strongest.

🌎 Countries

🏙 Cities

📱 Device Breakdown

🌐 Browser Languages

🌐 Site Language Versions

Marketing combines paid performance across Google/Facebook/LinkedIn: spend in AED, leads, CPA trend, campaign-level tables, and channel breakdown.

B2B Spend

B2B Leads ?B2B Leads = event count from marketing feed (forms + calendly). May include duplicate events from same user.

Calendar Clicks ?Calendar Clicks = event count from marketing feed. May include duplicate events from same user.

CPA

Qualified Leads (all non-lead) ?Qualified = all leads beyond "lead" stage:
MQL + MQL Actioned + SQL + Opportunity + Customer + Evangelist

from HubSpot CRM

Cost per Qualified Lead

spend ÷ qualified

Lead → Qualified Rate

Unqualified Rate

📈 Total Spend, Leads & CPA Over Time

💵 Spend by Platform ▸

🎯 CPA by Platform ▸

📊 B2B Paid Campaigns (GA4)

📡 Traffic Channels

🔍 Google Ads Keywords

🔒 Overall Campaign Data

👥 Facebook B2B Campaigns

💼 LinkedIn B2B Campaigns

🎯 Meta/LinkedIn Lead Gen — Qualification

UTM tab is attribution-focused: campaign, source/medium, content, term, and SEO keywords with users, forms, calendly, leads, and conversion rate.

Lead → Qualified Rate (HubSpot)

from CRM

Qualified Total

all non-lead contacts

Unqualified

rejected leads

🔍 UTM Filters

Show only B2B campaigns

Filter rule: dimension contains "b2b" (case-insensitive).

🎯 UTM Campaign

🔗 UTM Source / Medium

📃 UTM Content

🔑 UTM Term

🔎 SEO Search Keywords

Guide tab tracks /for-organisers/guide behavior: visitors, deep scroll, and lead actions by guide page.

Guide Visitors

-- page views

Scroll Rate (90%)

-- scrolls

Guide Leads

-- conv rate

📖 Guide Pages

User Flow visualizes navigation paths (Sankey) and drop-off pages to diagnose where users leave before converting.

🌎 B2B User Flow (Sankey)

Top navigation paths through B2B pages — sessions flowing between pages.

🚪 Drop-off Pages

All HubSpot leads for the selected date range. Use filters and search to find specific leads. Click any row to copy email. Data is masked for privacy.

🚫 Routeable only 🎯 Has Lead Record 0 leads

🎯 Funnel

👤 All Leads

Load HubSpot data first

HubSpot CRM: lead→qualified conversion rates by source, velocity, lifecycle funnel, pipeline, source quality, sales activity, forms & landing pages.
Qualified = MQL + MQL Actioned + SQL + Opportunity + Customer + Evangelist (all stages beyond raw "lead").

Total Leads ?Total = all online contacts created in HubSpot during the selected period. Excludes offline/manual CRM imports. Click to see all contacts.

from HubSpot CRM

Leads (raw) ?Leads (raw) = online contacts still at "lead" lifecycle stage. Excl. offline. Click to see details.

Qualified ?Qualified = all online leads beyond "lead" stage. Excl. offline/manual CRM imports. Click to see details.

Unqualified ?Unqualified = contacts with lead_status = UNQUALIFIED — explicitly rejected leads that did not pass qualification criteria.

Contacted ?Contacted = contacts with at least one logged activity. Click to see details.

Unworked Leads ?Unworked = leads with lifecycle stage "lead" AND no logged contact activity. These need attention. Click to see details.

never contacted

In Sales Pipeline ?In Sales Pipeline = contacts with an active Lead record in HubSpot Sales Hub (Leads workspace). These are contacts a salesperson has actively picked up.

Sales Hub lead records

Lead Coverage ?Lead Coverage = % of online contacts that have an active Lead record in Sales Hub. High coverage means sales is actively working all inbound leads.

of contacts in pipeline

Lead → Qualified Rate ?Qualified = all leads beyond "lead" stage:
MQL + MQL Actioned + SQL + Opportunity + Customer + Evangelist

Best Source Conv.

🎯 Form → Qualified Conversion

GA4 form events vs HubSpot qualification pipeline

📈 Monthly Lead & Qualified Velocity (excl. offline)

🎯 Lead → Qualified by Source (excl. offline)

GCC Qualified

UAE + SA + Bahrain + Qatar + Kuwait + Oman

GCC Share

of all geo-tracked qualified

Top Country

Geo Coverage

qualified with IP country

🌎 Qualified by Country (IP Geolocation) (excl. offline)

🏠 Lifecycle Funnel

📈 Leads by Source (excl. offline)

📈 Lead Status Pipeline

🎯 Source Quality Matrix (excl. offline)

📝 Top Forms / Conversions (excl. offline · CSS class suffixes stripped)

📄 Top Landing Pages (excl. offline)

⚠ HubSpot Connection

Checking...

Calls tab tracks the Calendly → Meetings Link → Qualified funnel. GA4 calendly clicks vs HubSpot meeting bookings with per-rep breakdown and visual QA.

Calendly Clicks (GA4)

from GA4 events

Meetings Booked (HS)

from HubSpot forms

Click → Meeting Rate

calendly click → booked

Meeting → Qualified

booked → qualified

📊 Calendly → Qualified Funnel

📞 Meetings Link Breakdown

Assignments tab shows unassigned vs assigned leads, share by owner, and drill-down into each contact. Helps identify leads that need sales attention.

Filter by created date: → Using dashboard period 🚫 Routeable only (same as router)

—

Total Leads

—

Unassigned

—

Assigned

—

Assignment Rate

📊 Lead Funnel

👤 By Owner

🔗 Unassigned by Page

📋 Unassigned by Form

Qualified leads list — contacts beyond "lead" lifecycle stage. Offline sources and helpdesk-connected leads are hidden by default. Select contacts and click "Mark as Reported" to track reporting. Switch to Pivot mode to see the legacy HubSpot Report #185365420.

Include offline Include helpdesk Filter out reported

✅ Qualified Leads

✓ QA: Cross-Tab Metric Consistency

All tabs should agree on these numbers. Mismatches indicate bugs.

⚙ Debug: HubSpot Campaign Data (mql_by_campaign)

Raw data from HubSpot edge function. Each row = unique (source, source_data_1, source_data_2) combination. This shows what HubSpot knows about campaign attribution.

⚙ Debug: GA4→HS Campaign Matching Test

Shows how buildHsCampaignMatcher() matches GA4/Windsor campaign names to HubSpot data.

↪ Logs

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B2B Dashboard

🏠 Form → Qualified Funnel